Our BrandStorm discovery Sessions
Brand building is challenging. We meet lots of business owners and leaders who know things are not gelling, staff are not fully engaged or pulling in different directions and despite their best efforts, they struggle to attract the right clients that they know can propel the business forward and accelerate their growth.
Before delving into logos and fancy colours and those glossy veneers for your brand, every great brand is built from solid brand foundations and strategy.
Our Brand Discovery sessions prepare your brand for future storms by delving beneath the surface of your business to not just find out who your are and what you do but to discover that unique essence that has the power to align your prospects, customers and staff to your purpose and vision to build an inspirational and purpose driven brand.
Are you ready to make a real impact on your business and the world around you?
5 key areas covered in our brand discovery sessions
Vision, Mission and Purpose
This gives your brand focus and that North star guidance. We help you craft these key brand statements to align, employees, stakeholders and customers to your brand.
If your brand is acceptable to everyone it wont be interesting to anyone. We drill down on the audiences that you want to attract that will take your brand to the next level.
Competitor and market analysis
You can't gain a competitive advantage if you dont know who you are competing against or where you are competing in the marketplace. We help you gain that competitive advantage
USP and positioning
What is your secret sauce? that 1 thing that cannot be replicated by anyone else and that becomes your key differentiator.
Brand Personality and archetypes
Brands need to connect with their audience in a deep and meaningful way in order to build authenticity, loyalty and trust. We use brand archetypes that provide a framework based on human psychology to help your company build a valuable relationship with your audiences. .
Discovery Session Options
(4 month term)
Take each step at a time and work on the 5 areas over 4 monthly 2 hour sessions
Receive overview report and key takeaways from each session.
Intensive workshop sessions spanning each of the 5 key brand foundation areas.
Workshops and full reports conducted within 30 days.
“BrandStorm gave us a deeper understanding of who we are as a brand. The discovery workshops with Rob were particularly valuable as they gave us so much clarity on what really mattered beyond our technical abilities. We realised this is why previous attempts to rebrand had failed as had tried to refresh our look but had not strategically implemented the entire rebrand from the ground up.”
K. Goodall - OverBright
The companies we work with, particularly those in the technology sectors, typically experience huge growth in a relatively short space of time.
They are living in the day to day, teams grow in all directions and they often loose sight of their why and that passion they originally had for their business.
Customers will smell this a mile off and will quickly move onto the next, more exciting brand next door if things continue.
You will find that the answers are often simple but have been buried in the day to day and have neglected the why - why do we do what we do and more importantly why does it matter?
Why book a BrandStorm workshop?
Take all the guesswork out of building a successful brand strategy with a certified brand specialist
Build a step by step roadmap for your brand that is easy to follow
Get everyone pulling in the same direction
Learn how to connect with your audiences on a deeper meaningful level
It will show you how to own your position in a crowded market place.
Define your 'onlyness' and unique proposition
Learn how to tell your unique brand story
Learn how to build a consistent brand that will build awareness, trust, loyalty and advocacy
Become a truly purpose led brand
PLUS: Get examples of how the biggest brands around are using these same steps.
"Rob's approach to building our business brand which attracts clients again and again is so inspiring and actionable.
I would recommend this workshop for anyone thinking of building their brand. Lots of inspiration, interaction and expert guidance made for a very worthwhile day"
K. Ledger - Copy That Sells