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Riding the storm with a strategic rebrand

There is perhaps never a good time to rebrand, but during a global pandemic may seem crazy but for OverBright it was definitely the right time

OverBright (previously EEC Services) are a technology company with digital transformation at it's heart, offering reliable, innovative Cloud, Networking, and Workspace solutions.

11 years ago, business partners Kevin and Aaron shared a vision as a technology leading-light, helping clients to be the best they can be. To serve clients with characteristic compassion and honesty and build a strong industry reputation.

Over these years they have enjoyed fast growth, and like many of our  clients, the work involved with working closely with more and more clients and focusing on growing teams means you can loose site of the core values that drove you to that initial success. 

They approached BrandStorm (prior to the pandemic outbreak) as they felt the original reason they embarked on their journey was missing from the current visual brand and their internal communications which needed to reconnect the business, their employees and clients with the earlier vision.

"We’re excited that we decided to press ahead to bravely rebrand as OverBright, during the COVID-19 crisis. We genuinely believe that to ride the current storm, our clients need to digitally transform. So, our rebrand will explain how our reliable, innovative Cloud, Networking, and Workspace solutions put them in a good position to achieve that by overcoming uncertainty with courage and clarity."

Aaron Bhatti - OverBright

We first held a number of discovery sessions with them to fully understand and rediover their values. The name was instantly changed back to OverBright (a name they had originally come up with when they satrted). We revisited the mission and vision statements and created a new logo and tagline as well as a full visual identity. By using fresh, modern, stylish colours, fonts, typography, and imagery it brought every area of the business in line with the high-tech, cutting-edge outcomes they promise their clients and helps them visually tell their story.

Integral to the visual brand identity was the clear, consistent brand story and worked closely with our brand story partner Katherine at Copy that sells, who made sure it captured the very essence and personality of the brand. This will run through the heart of all ongoing marketing communications so everything they say, write and do carries the unique story fingerprint. The new tagline ‘technologies to inspire, innovate and collaborate’ further underpins the mission and purpose.


The feedback from OverBright has been overwhelming and even with many of their team now working from home instead of their head office in Milton Keynes, every employee feels more connected to the company than ever before and everyone is committed to achieving the common goal and vision.

If you want a brighter future for your business why not talk to us today.

"Working with BrandStorm has made a huge difference to our business. Not only does the brand clearly reflect who we are and our mission but our teams are re energised and committed to helping us achieve our goals. Even with the pandemic and many staff still working from home we seem closer and united than ever before.


Kevin Goodall - OverBright

Our Clients Say it Best

Everyone at BrandStorm has an incredible eye for detail, they produce concept driven work which blew me away when I first looked at their portfolio.

Rob is very personable and was a joy to work with - They come highly recommended.

Richard Woods - WP Aid

© 2020 BrandStorm by Rob Fryer

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If you would like to BrandStorm your business with a brand agency that takes the time to understand you and your business and the clients you really want to work with, then simply get in touch to discuss your requirements and get some valuable advice about transforming your business into a winning brand.

01420 377017

07813 676956

BrandStorm Agency,

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Kildare Rd, Bordon, Hampshire

GU35 0HL

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