Define your audience and ideal clients

This February we have been talking all about your brands audience and how knowing your audience and identifying who an ideal client really is key to brand success.

If you are running a business you will know there are clients that you just love working with and some you simply dread picking up the phone to.

What if you could only work with the type of clients you love and have less or none of the ones you don't? What difference or impact would that have on your business?