Updated: Jan 12
This February we have been talking all about your brands audience and how knowing your audience and identifying who an ideal client really is key to brand success.
If you are running a business you will know there are clients that you just love working with and some you simply dread picking up the phone to.
What if you could only work with the type of clients you love and have less or none of the ones you don't? What difference or impact would that have on your business?
The key to any successful brand or marketing strategy is defining your ideal target audience.
Analysing your target audience
Successful brands know their ideal customers inside out - probably better than we know ourselves sometimes. They know our habits, the problems we face, what we really need to help solve those problems.
When you deep dive into your customers in this detail, the way your brand communicates will have a canny ability to attract these very customers.
Spend some time analysing your best clients or ideal clients. What traits do they have and what similarities are there. Here are some key things to consider:
1. Start with the basics and demographics - Average age, marital or family status, personality traits, where do they 'hang out'.
2. Then analyse the goals or strategic aspirations they have that relates to what you offer.
3. Look at what problems they face that you can directly solve. What keeps them awake at night?
4. How are they impacted by they're problems. What does solving their problems allow them to do or become. How does it affect them emotionally
5. Lastly what do they desire, what is that "if only I had this in my life" moment for them.
To help you, we have put together this one page work sheet to download and fill out:
Getting your ideal customers to love your brand.
The first part to building a winning brand is how to attract your ideal audience but how do you then build the relationship to make them love your brand?
We all have that brand that we are drawn to time and time again and just love. Whether it’s our favourite restaurant, our go to trainer brand or that business that we work with that makes us feel valued.
Successful brands that understand their audience are able to customise the brand experience those people have every time they come into contact with the brand.
Identifying your customers and then mapping the customer journey is so important so you can ensure customers get a consistent experience at every touch point and get to learn a bit more about you each time and strengthen why you are the right choice for them.
"You have to start with the customer experience and work back toward the technology, not the other way around".