KPC Brand re-alignment

KPC Creative are a full service Marketing agency in Hampshire and successfully deliver award winning campaigns for predominantly consumer based local SME companies. However they realised there was an opportunity  to bring their offering to new target audience but were unsure if their current branding would appeal to them well enough to be taken seriously.

 

Their fun and informal look and approach had worked to date to attract these SME clients but they had a new focus on attracting bigger B2B companies and were worried that they may not be taken seriously enough despite having proven past experience in this sector.

 

They had identified their 2 sets of client avatars for us to focus on and we went through a couple of Brand Discovery sessions that included brand and market positioning, competitor analysis and looked at areas of their current brand that was working well and areas that needed attention.

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We then helped them redesign some of their identity including:

• Logo design update - subtle tweaks to simplify overall and streamline it's uses.

• Colour palettes - refresh current colour palette and introduce new sets for use on both avatars.

• Typography - updated brand typefaces to new modern typefaces

• Brand imagery - created a mood board to show specific images styles that would best compliment the brand

• Graphic devices. - Designed additional graphical elements that would enhance the overall brand image.

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All of this was then delivered in a concise set of brand guidelines that clearly showed how all of these elements should come together and be used so that they could roll out the new brand consistently across all their marketing.

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Further work included providing rebranded templates for core documents such as case studies and other literature as well as updating their website to align it to the new brand guidelines.