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2 biggest issues SME business owners are facing right now

In today's challenging economic landscape, many SME business owners are facing many issues that are hindering their growth and success. At BrandStorm, we've been listening to the concerns of these entrepreneurs and have identified two key issues that are particularly prevalent:

1. Marketing Not Bringing Results

2. Finding That Old Strategies Are No Longer Working

The 2 biggest problems faced by SMEs in 2024
Figures were taken from a poll we conducted on LinkedIn

Let's delve deeper into these 2 issues a bit more and explore how your brand might be the crucial factor holding your business back from achieving greatness.

1. Marketing Not Bringing Results:

A significant number of small and medium-sized businesses produce content sporadically, driven by bursts of inspiration rather than a cohesive plan. While this approach might seem convenient, it severely limits the reach and impact of your marketing efforts.

Consistency and strategic planning are key to ensuring that your marketing messages effectively reach your target audience.

If you're working with a marketing agency, it's crucial to ensure that there is a well-defined strategy in place that promotes aligned thinking across all your content. This is where strategic branding comes into play.

Strategic branding goes hand in hand with marketing, it is not either or. It will give you the clarity you need to communicate your direct value to market.

We have seen a tremendous increase in our customers marketing results such as MA Accountancy Group and Tandem Audio, by just fixing the foundational elements of the brand to make it more memorable and impactful.

Why Strategic Branding Matters for SMEs:

  • Clarity and Consistency: A strong brand provides clarity, helping you communicate your unique value proposition effectively to your market. It ensures that all marketing efforts are aligned and consistent, which is essential for building recognition and trust.

  • Enhanced Impact: By refining your brand to be more memorable and impactful, you can significantly boost your marketing results. A well-defined brand creates a lasting impression, making it easier for your audience to recall and engage with your business.

  • Increased ROI: Investing in brand clarity can lead to a higher return on your marketing investments. The more cohesive and compelling your brand, the more likely you are to see the desired outcomes from your marketing campaigns.

The sooner you invest in refining your brand, the sooner you can expect to see improved results from your marketing efforts.

2. Old Strategies Are No Longer Working:

Many businesses at some point find that their tried-and-tested strategies are no longer bringing the same results. This often happens because these strategies no longer resonate with the evolving preferences and needs of your target market. Refreshing your brand can be a powerful way to breathe new life into your business.

Why Revisiting Your Brand Is Essential as an SME?:

  • Relevance: Rebranding allows you to stay relevant in a rapidly changing market. It signals to your customers that your business is adaptable and committed to meeting their current needs.

  • Customer Engagement: A refreshed brand can attract new customers and re-engage existing ones. It shows that your business is dynamic and forward-thinking, qualities that customers appreciate and respond to.

  • Sustained Growth: Effective branding bridges the gap between past successes and future growth. It ensures that your business remains vibrant and competitive, capable of thriving even in challenging economic times.

Remember, branding is not a one-time task. It's an ongoing process that should evolve with your audience's changing needs and market shifts.

Continuously working on your brand ensures that your business remains agile and responsive, capable of navigating any economic challenges that come your way.

"Failure is nothing more than a chance to review your strategy"

Sissy Gavrilaki

Can You Relate to These Issues?

If your business is currently struggling with ineffective marketing or outdated strategies, it might be time to take a closer look at your brand. At BrandStorm, we're here to help you refine and enhance your brand, ensuring that it becomes a powerful asset driving your business forward.

Let's work together to create a brand that not only stands out in the market but also delivers the results you desire. Reach out to us today to start your journey towards a stronger, more impactful brand!

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About the author:

Rob Fryer heads up BrandStorm and has successfully helped 100s of businesses rebrand and flourish? Find out more here


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