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Brands Using the Power of Purpose - TOMS SHOES

Toms shoes is a company that has built its brand around a core purpose and it’s concept of "One for One."


The company was founded in 2006 by Blake Mycoskie, who was inspired to start the company after a trip to Argentina where he saw children without shoes. Mycoskie realized that many of the health problems faced by these children were a result of not having proper footwear, and he decided to do something about it.

Their "One for One" concept is simple:


For every pair of shoes purchased, Toms donates a pair to a child in need.

This approach has been incredibly successful, and Toms has donated over 95 million pairs of shoes to children in need in over 70 countries around the world.


Brand Purpose, Toms Shoes Purpose. Blake Mycosk
The company was founded in 2006 by Blake Mycoskie, inspired to start the company after a trip to Argentina


Toms Shoes don't just limit it’s purpose to their shoes either