Brands Using the Power of Purpose - TOMS SHOES
Toms shoes is a company that has built its brand around a core purpose and it’s concept of "One for One."
The company was founded in 2006 by Blake Mycoskie, who was inspired to start the company after a trip to Argentina where he saw children without shoes. Mycoskie realized that many of the health problems faced by these children were a result of not having proper footwear, and he decided to do something about it.
Their "One for One" concept is simple:
For every pair of shoes purchased, Toms donates a pair to a child in need.
This approach has been incredibly successful, and Toms has donated over 95 million pairs of shoes to children in need in over 70 countries around the world.
