How to build a purpose led brand

This January we have been talking all about Brand Purpose and how brands that lead with purpose have an easier time conveying their true meaning to their customers and ultimately benefit from quicker and more sustained growth.

Read on to see how we ensure brands lead with purpose?

1. What is Purpose Vision & Mission!

First up lets explain briefly what we mean by Purpose, Mission and Vision as often they are mistaken from being one of the same thing.

When most business owners try and explain their business to someone new they usually start with the easy thing first - WHAT they do and who they serve:

"We are a provider of x for y"

Then they may go onto say HOW they do it but sometimes this can not be so concise:

"We do x and y, oh and we also sometimes do z"

However many struggle to communicate really WHY they matter and often come up with some pretty generic phrases that we have all heard before and therefore does not give that unique advantage.