Not so long ago, In a studio not so far away a Jedi Brand Master set off on a mission...
"to inspire and help leaders create purpose driven brands. Brands that have the power to lead change and be the Force for good. "
Now today, on May the Fourth - he will show you how to become a branding Jedi with 4 key lessons from the universe of Star Wars...
1. The Force of a good story
While we’re not all in the film business, we can still incorporate a great story into our own brand strategy.