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Not so long ago, In a studio not so far away a Jedi Brand Master set off on a mission...

"to inspire and help leaders create purpose driven brands. Brands that have the power to lead change and be the Force for good. "

Now today, on May the Fourth - he will show you how to become a branding Jedi with 4 key lessons from the universe of Star Wars...

Brand Purpose, Toms Shoes Purpose. Blake Mycosk
Rob Fryer, BrandStorm's Jedi Brand Master

1. The Force of a good story

While we’re not all in the film business, we can still incorporate a great story into our own brand strategy.